Daymond John

Daymond John has made 128 deals on Shark Tank across 18 seasons — 43 fell through after the show; biggest: $1M in Psyonic.

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Main Shark · Seasons 1–18

Founder of FUBU, the iconic hip-hop fashion brand that generated over $6 billion in sales. Known as 'The People's Shark.'

55% success rate85 active deals

Thriving 30

Operating 32

Acquired 1

Out of Business 18

Daymond John's Shark Tank Deals

Active Deals

128 made on air

Invested

$15.7M

Deal Rate

47.2%

a deal in 111 of 235 episodes

Close Rate

65%

79 of 122 confirmed

Avg Deal

$184,282

Median Deal

$150,000

Biggest Deal

$1M

Psyonic

Avg Valuation

$1.1M

Daymond John's Best Shark Tank Investments

#	Company	Season	On-air deal	Revenue	Source
1	Bombas	S6	$200,000	$300M	Inc. Magazine 2022
2	Shefit	S7	$250,000	$50M	Estimated annual revenue over $50M
3	Sun Staches	S6	$300,000	$20M	estimated
4	Bee Sweet Lemonade	S6	$60,000	$10M	reported
5	Aqua Vault	S6	$75,000	$10M	Shark Tank update sites 2023

Ranked by the most recent reported or estimated annual revenue on each company page. Companies without a sourced revenue figure are not ranked.

Estimated Portfolio Value

Est. Stake Value

$53.7M

57 of 85 companies valued

Est. ROI

535%

on $8.4M, the Shark's share of the 57 valued deals

Largest Est. Stake

$14.0M

Shefit

Company	Revenue	Multiple	Est. Value	Equity	Stake
Shefit	$50M	3.30×	$165M	8.5%	$14.0M
Bombas	$300M	2.75×	$200M	3.8%	$7.5M
Noggin Boss	$5M	3.30×	$16.5M	16.7%	$2.8M
Sun Staches	$20M	2.75×	$55M	4.3%	$2.4M
The Mighty Carver	$5M	2.50×	$12.5M	15.3%	$1.9M
Bee Sweet Lemonade	$10M	2.75×	$27.5M	5.7%	$1.6M
Aqua Vault	$10M	2.75×	$27.5M	5.7%	$1.6M
Buckle Me Baby Coats	$6M	2.75×	$16.5M	9.5%	$1.6M
Tenikle	$3M	2.75×	$8.3M	16.2%	$1.3M
Pooch Selfie	$2.4M	3.00×	$7.2M	17.7%	$1.3M
Squid Socks	$3M	2.75×	$8.3M	13.5%	$1.1M
Cut Buddy	$6M	2.75×	$16.5M	6.4%	$1.1M
Spergo	$3M	2.50×	$7.5M	13.3%	$994,582
Twist It Up Combs	$6M	2.50×	$15M	6.6%	$986,548
Draft Top	$3M	2.50×	$7.5M	12.5%	$935,984
The Mission Belt	$5M	2.75×	$13.8M	6.7%	$923,156
VPCABS	$4M	3.30×	$13.2M	6.6%	$872,226
One Sole	$6M	2.75×	$16.5M	4.9%	$805,316
Riverbend	$1.5M	3.00×	$4.5M	17.5%	$789,301
Pandaloon	$2M	3.30×	$6.6M	11.5%	$756,132
Spy Escape And Evasion	$3M	2.75×	$8.3M	9.0%	$738,514
Line Cutterz	$2M	3.30×	$6.6M	9.3%	$615,036
Essence	$1.2M	2.75×	$3.3M	16.6%	$546,357
LUCID Art	$2M	2.75×	$5.5M	8.4%	$463,742
The Qi	$1M	2.50×	$2.5M	18.5%	$462,773
Magic Cook	$500,000	2.50×	$1.3M	33.0%	$412,500
Boobie Bar	$2M	2.75×	$5.5M	6.5%	$360,063
Wendy's Gnome Shop	$800,000	2.75×	$2.2M	16.2%	$355,860
Sliimey Honey	$1M	2.75×	$2.8M	12.2%	$336,017
Lit Handlers	$1.2M	2.75×	$3.3M	10.0%	$331,454
Scholly	$5M	3.00×	$15M	2.2%	$330,167
Combat Flip Flops	$4.6M	2.75×	$12.7M	2.6%	$323,080
FOAM Coolers	$500,000	2.50×	$1.3M	25.6%	$320,573
EVP Extreme Vehicle Protection	$1M	2.00×	$2M	14.0%	$279,601
Psyonic	$5M	3.85×	$19.3M	1.4%	$275,140
Dance With Me	$1.2M	3.00×	$3.6M	7.5%	$270,558
KENT	$1M	2.50×	$2.5M	10.7%	$267,612
Lightfilm	$2.5M	2.20×	$5.5M	4.8%	$265,821
Myself Belts	$1M	2.50×	$2.5M	9.2%	$230,900
Yum Crumbs	$1M	2.50×	$2.5M	7.9%	$196,360
Tucky	$250,000	2.50×	$625,000	29.4%	$183,660
Buggy Beds	$4M	2.50×	$10M	1.5%	$154,696
Rinse Kit	$1.8M	3.30×	$5.9M	2.2%	$129,239
Mama Sing My Song	$550,000	2.50×	$1.4M	8.9%	$121,809
Cup Board Pro	$3M	2.75×	$8.3M	1.4%	$119,140
Wise Pocket Products	$300,000	2.50×	$750,000	12.5%	$93,750
One Life Products	$250,000	2.50×	$625,000	12.0%	$75,087
Tabeeze	$100,000	2.50×	$250,000	28.9%	$72,314
Eyewris	$850,000	2.50×	$2.1M	3.0%	$64,046
Funky Mello	$200,000	2.50×	$500,000	12.1%	$60,337
Go Nutz	$150,000	2.50×	$375,000	13.3%	$49,727
Warrior Kid Medic	$40,000	3.50×	$140,000	18.5%	$25,915
Lose12 Inches	$100,000	3.00×	$300,000	8.1%	$24,150
Emazing Lights	$880,000	3.30×	$2.9M	0.6%	$16,525
Card.io	$48,000	3.00×	$144,000	6.4%	$9,159
Flated	$9M	2.20×	$19.8M	0.0%	$0
The Best Pocket Sqaure Holder	$3M	2.50×	$7.5M	0.0%	$0

Stake = reported revenue × category multiple × equity share. Only 57 of 85 portfolio companies have reported revenue.

How Daymond John Invests

Negotiation

Amount vs Ask+12.8%

Equity vs Ask+13.2pts

Top Co-Investor

Mark Cuban

12 deals together

Deal Structures

Equity Only80

w/ Royalty5

Deals by Season

Top Categories

Fashion & Beauty

Home & Lifestyle

Food & Beverage

Fitness & Sports

Children & Education

Every Daymond John Shark Tank Deal (85 deals, 43 fell through)

Company	Season	Amount	Equity	Category	Where it is now
Hang Hero	S17	$150,000	25%	Home & Lifestyle	Operating
The Qi	S17	$200,000	20%	Food & Beverage	Operating
Warrior Kid Medic	S17	$50,000	20%	Health & Wellness	Operating
Crowd Compass	S17	$150,000	20%	Technology	Operating
Essence	S16	$250,000	20%	Home & Lifestyle	Thriving
FOAM Coolers	S16	$150,000	30%	Outdoor & Adventure	Operating
Tabeeze	S16	$100,000	33.3%	Children & Education	Operating
Card.io	S16	$150,000	15%	Fitness & Sports	Operating
Go Nutz	S16	$120,000	30%	Fashion & Beauty	Operating
Riverbend	S16	$300,000	20%	Services	Operating
Yum Crumbs	S15	$100,000	20%	Food & Beverage	Operating
Krapp Strapp	S15	$65,000	33.3%	Outdoor & Adventure	Operating
Funky Mello	S15	$50,000	15%	Food & Beverage	Operating
Psyonic	S15	$1M	6%	Health & Wellness	Thriving
Mama Sing My Song	S15	$150,000	33.3%	Children & Education	Operating
Bunny Eyez	S15	$200,000	20%	Fashion & Beauty	Operating
AnytongsFell Through	S14	$150,000	49%	Home & Lifestyle	Operating
KENT	S14	$200,000	15%	Home & Lifestyle	Operating
Eyewris	S14	$125,000	20%	Fashion & Beauty	Operating
Tucky	S14	$70,000	39%	Fashion & Beauty	Operating
Flated	S14	$350,000	—	Automotive	Thriving
Sliimey Honey	S14	$150,000	20%	Home & Lifestyle	Thriving
Wendy's Gnome Shop	S13	$200,000	30%	Home & Lifestyle	Thriving
BrowndagesFell Through	S13	$100,000	25%	Children & Education	Operating
Hair Fin	S13	$25,000	30%	Fashion & Beauty	Thriving
LUCID Art	S13	$300,000	15%	Other	Thriving
Noggin Boss	S13	$50,000	30%	Fitness & Sports	Thriving
Tenikle	S13	$200,000	30%	Home & Lifestyle	Thriving
Spergo	S13	$300,000	20%	Fashion & Beauty	Operating
SongloriousFell Through	S13	$500,000	40%	Home & Lifestyle	Operating
K9 MaskFell Through	S12	$200,000	40%	Pet Products	Operating
The Mighty Carver	S12	$100,000	25%	Home & Lifestyle	Operating
Super Potty TrainerFell Through	S12	$300,000	50%	Other	—
Lit Handlers	S12	$200,000	20%	Home & Lifestyle	Thriving
Draft Top	S12	$300,000	20%	Food & Beverage	Operating
Yono Clip	S12	$150,000	30%	Home & Lifestyle	Out of Business
Buckle Me Baby Coats	S12	$100,000	20%	Children & Education	Thriving
Wise Pocket Products	S11	$35,000	25%	Fashion & Beauty	Out of Business
Squid Socks	S11	$125,000	33%	Children & Education	Thriving
TanoshiFell Through	S11	$500,000	20%	Technology	Out of Business
MuvezFell Through	S11	$200,000	25%	Fashion & Beauty	Operating
Baubles+Soles	S11	$150,000	25%	Fashion & Beauty	Operating
Pooch Selfie	S10	$100,000	33.3%	Pet Products	Operating
The Best Pocket Sqaure Holder	S10	$200,000	—	Fashion & Beauty	Operating
Twist It Up Combs	S10	$225,000	25%	Fashion & Beauty	Operating
Moki DoorstepFell Through	S10	$3M	100%	Automotive	Thriving
Cup Board Pro	S10	$100,000	20%	Home & Lifestyle	Thriving
Smart GurlzFell Through	S9	$200,000	5%	Technology	Out of Business
Pandaloon	S9	$60,000	35%	Pet Products	Thriving
Boobie Bar	S9	$150,000	20%	Food & Beverage	Thriving
Fish FryFell Through	S9	$150,000	25%	Food & Beverage	Thriving
Cut Buddy	S9	$300,000	20%	Fashion & Beauty	Thriving
Guzzle BuddyFell Through	S9	$400,000	25%	Food & Beverage	Thriving
Naturally Perfect DollsFell Through	S8	$200,000	30%	Children & Education	Out of Business
Eco FlowerFell Through	S8	$400,000	20%	Home & Lifestyle	Out of Business
Line Cutterz	S8	$120,000	33%	Fitness & Sports	Thriving
Angelsand Tomboys	S8	$60,000	33.3%	Fashion & Beauty	—
Kooler	S8	$50,000	33.3%	Fitness & Sports	—
Booty Queen Apparel	S8	$250,000	33.3%	Fashion & Beauty	—
Rinse Kit	S8	$250,000	7.5%	Fitness & Sports	Thriving
Elephant Pants	S8	$500,000	17.5%	Fashion & Beauty	—
EVP Extreme Vehicle Protection	S7	$50,000	33.3%	Automotive	Operating
The Two Guys Bowtie Company	S7	$150,000	17.5%	Fashion & Beauty	Operating
Three Jerks Jerky	S7	$100,000	15%	Food & Beverage	Out of Business
XCraftFell Through	S7	$1.5M	25%	Technology	Operating
Sock Tabs	S7	$50,000	30%	Home & Lifestyle	Out of Business
Abs Protein PancakesFell Through	S7	$120,000	42%	Food & Beverage	Operating
Shefit	S7	$250,000	33.3%	Fitness & Sports	Thriving
Combat Flip Flops	S7	$300,000	30%	Fashion & Beauty	Thriving
VPCABS	S7	$200,000	25%	Entertainment	Thriving
Sleeping BabyFell Through	S6	$200,000	20%	Children & Education	Thriving
SpikeballFell Through	S6	$500,000	20%	Fitness & Sports	Thriving
NoeneFell Through	S6	$200,000	30%	Fashion & Beauty	Operating
Bee Sweet Lemonade	S6	$60,000	25%	Food & Beverage	Thriving
Aqua Vault	S6	$75,000	25%	Home & Lifestyle	Thriving
Emazing Lights	S6	$650,000	5%	Entertainment	Thriving
Scholly	S6	$40,000	15%	Children & Education	Acquired
Beverage BoyFell Through	S6	$50,000	35%	Food & Beverage	Out of Business
Turbo PUP	S6	$100,000	35%	Pet Products	Operating
Magic Cook	S6	$100,000	33%	Food & Beverage	Out of Business
Titin	S6	$500,000	20%	Fitness & Sports	Out of Business
Myself Belts	S6	$75,000	25%	Children & Education	Operating
Sun Staches	S6	$300,000	20%	Fashion & Beauty	Thriving
Heart Pup	S6	$50,000	40%	Pet Products	Out of Business
Bombas	S6	$200,000	17.5%	Fashion & Beauty	Thriving
Breathometer	S5	$1M	30%	Health & Wellness	Out of Business
Garage Door LockFell Through	S5	$275,000	35%	Home & Lifestyle	Operating
Spy Escape And Evasion	S5	$150,000	45%	Children & Education	Thriving
Freshly PickedFell Through	S5	$150,000	25%	Children & Education	Thriving
One Life Products	S5	$50,000	35%	Home & Lifestyle	Operating
Bubba’s-QBBQ	S5	$300,000	30%	Food & Beverage	Out of Business
Purse Case	S5	$55,000	15%	Fashion & Beauty	Out of Business
180 Cup	S5	$300,000	25%	Home & Lifestyle	Out of Business
Kane&CoutureFell Through	S5	$150,000	40%	Pet Products	Out of Business
Buggy Beds	S4	$250,000	25%	Home & Lifestyle	Operating
The Mission Belt	S4	$50,000	37.5%	Fashion & Beauty	Thriving
Gobie H20Fell Through	S4	$300,000	40%	Other	Operating
Lose12 Inches	S4	$125,000	25%	Fitness & Sports	Operating
Jeska Shoe Company	S4	$70,000	70%	Fashion & Beauty	Out of Business
Get GrindsFell Through	S4	$75,000	15%	Food & Beverage	Thriving
Sound Bender	S4	$54,000	40%	Technology	Out of Business
Coffee JouliesFell Through	S4	$150,000	—	Food & Beverage	Out of Business
PRO-NRG	S4	$250,000	30%	Food & Beverage	Out of Business
Cozy Bug	S4	$50,000	30%	Fashion & Beauty	Out of Business
Rock BandsFell Through	S4	$100,000	40%	Fashion & Beauty	Out of Business
CAT EappFell Through	S4	$75,000	30%	Technology	Out of Business
EZVIP	S3	$150,000	30%	Entertainment	Out of Business
Dance With Me	S3	$100,000	50%	Fitness & Sports	Operating
Go Go GearFell Through	S3	$300,000	65%	Fashion & Beauty	Thriving
Litter	S3	$80,000	70%	Fashion & Beauty	Out of Business
The Last LidFell Through	S3	$40,000	60%	Home & Lifestyle	Out of Business
Remyxx Re Kixx SneakersFell Through	S3	$50,000	80%	Fashion & Beauty	Out of Business
Wurkin StiffsFell Through	S2	$100,000	40%	Fashion & Beauty	Thriving
FlipoutzFell Through	S2	$100,000	33%	Children & Education	Out of Business
Sweep EasyFell Through	S2	$80,000	25%	Home & Lifestyle	Operating
One Sole	S2	$500,000	35%	Fashion & Beauty	Thriving
Lightfilm	S2	$100,000	70%	Automotive	Thriving
Hillbilly BrandFell Through	S2	$75,000	100%	Fashion & Beauty	Operating
First Defense Nasal ScreenFell Through	S2	$750,000	30%	Health & Wellness	Operating
QubitsFell Through	S1	$90,000	51%	Children & Education	Operating
NubrellaFell Through	S1	$200,000	51%	Fashion & Beauty	Out of Business
Lipstick RemixFell Through	S1	$105,000	50%	Fashion & Beauty	Out of Business
Hells Bells HelmetsFell Through	S1	$500,000	50%	Fitness & Sports	Thriving
Gayla Bentley FashionFell Through	S1	$250,000	50%	Fashion & Beauty	Out of Business
Treasure Chest Pets	S1	$100,000	60%	Pet Products	Out of Business
Soy-Yer-DoughFell Through	S1	$300,000	51%	Food & Beverage	Acquired
Classroom JamsFell Through	S1	$250,000	100%	Children & Education	Out of Business
Mr Tod's Pie FactoryFell Through	S1	$460,000	50%	Food & Beverage	Thriving