Hells Bells Helmets

Hells Bells Helmets - Outdoor Recreation

Hells Bells HelmetsDidn't CloseFitness & SportsWebsitePhiladelphia, PAby Marix Stone and Nancy TanchelS1E11

Pitch Details

Season / Episode

S1E11

Jan 8, 2010

Ask

$500,000

for 20%

Ask Valuation

$2.5M

Deal

$500,000

for 50%

Deal Terms

Amount$500,000
Equity50%
Valuation$1M
Daymond JohnDaymond John

What Happened Next

Deal Fell Through

Founder Marix Stone refused to move production to China as Daymond John wanted, and they disagreed over licensing strategy, production scaling, and retainer terms.

Thriving
0
  • On-air deal with Daymond John did not close
  • Rebranded to Bad Ass Helmets as of July 2021
  • Annual revenue of $12 million
  • Sells through website, Harley Davidson stores, and independent cycle shops
  • Expanded to 3-D custom gas tanks and fenders; created custom helmets for FX TV's Sons of Anarchy

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