Magic5 Shark Tank Update

Custom swim goggles

DealNow:ThrivingFitness & SportsSeason 13, Episode 4by Bo Haaber, Rasmus BarfredWebsite

What Happened to Magic5 After Shark Tank

Is Magic5 still in business? Yes — still in business and thriving.

$5M

reported annual revenue

  • Deal with Robert Herjavec (and Mark Cuban) for $1M/6.5% closed
  • Kickstarter raised $100,589 in November 2017
  • Estimated annual revenue ~$5M; valued at ~$15M as of 2025
  • Patent received for proprietary fitting technology July 2024
  • Formed JV Vayu Sleep with David Walton for custom-fit CPAP masks

Last verified Apr 4, 2026. Web-confirmed sources.

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The Magic5 Shark Tank Pitch

Bo Haaber and Rasmus Barfred pitched Magic5 on Shark Tank Season 13, Episode 4, which aired Friday, October 29, 2021, asking for $500,000 for 2.5% of the company — a $20M valuation.

Robert Herjavec and Mark Cuban teamed up and agreed to invest $1M for 6.5% equity, valuing the company at $15.4M. The deal closed after the show. The terms were later renegotiated: Mark Cuban joined; $500K each from Robert and Mark for 3.25% each (6.5% total).

Watch the Pitch

Pitch Details

Aired
S13E4Oct 29, 2021
Ask
$500,000for 2.5%
Ask Valuation
$20M

Deal Terms

Amount
$1M
Equity
6.5%
Valuation
$15.4M
Robert HerjavecRobert HerjavecMark CubanMark Cuban

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