Hillbilly Brand Shark Tank Update
Country lifestyle brand offering apparel, accessories, and beverages celebrating rural American culture
Fell ThroughNow:OperatingFashion & BeautySeason 2, Episode 4Parkland, FLby Mike Abbaticchio & Shon LeesWebsite
What Happened to Hillbilly Brand After Shark Tank
Is Hillbilly Brand still in business? Yes — still in business.
- On-air deal with Robert Herjavec, Daymond John, and Jeff Foxworthy for $75K/100% + 7% royalty
- Deal fell through during post-show negotiations
- Country lifestyle brand: apparel, accessories, and beverages
- Continued independently; grew to ~$1M annual revenue
- Expanded into beverages (iced tea, whiskey)
Last verified Apr 4, 2026.
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The Hillbilly Brand Shark Tank Pitch
Mike Abbaticchio & Shon Lees of Parkland, FL pitched Hillbilly Brand on Shark Tank Season 2, Episode 4, which aired Friday, April 8, 2011, asking for $50,000 for 25% of the company — a $200,000 valuation.
Robert Herjavec, Daymond John and Jeff Foxworthy teamed up and agreed to invest $75,000 for 100% equity, valuing the company at $300,000, plus a royalty of 7. The deal fell through after the show. Founders walked away during post-show negotiations.
Watch the Pitch
Pitch Details
- Aired
- S2E4Apr 8, 2011
- Ask
- $50,000for 25%
- Ask Valuation
- $200,000
Deal Terms
Terms agreed on air. The deal did not close.
- Amount
- $75,000
- Equity
- 100%
- Valuation
- $300,000
- Royalty
- 7 percent
Robert Herjavec
Daymond John
Jeff Foxworthy