Hillbilly Brand
Country lifestyle brand offering apparel, accessories, and beverages celebrating rural American culture
Pitch Details
Season / Episode
S2E4
Apr 8, 2011
Ask
$50,000
for 25%
Ask Valuation
$200,000
Deal
$75,000
for 100%
Watch the Pitch
Deal Terms
Amount$75,000
Equity100%
Valuation$300,000
Royalty7 percent
Robert Herjavec
Daymond John
Jeff FoxworthyWhat Happened Next
Deal Fell Through
Founders walked away during post-show negotiations
Operating
0- On-air deal with Robert Herjavec, Daymond John, and Jeff Foxworthy for $75K/100% + 7% royalty
- Deal fell through during post-show negotiations
- Country lifestyle brand: apparel, accessories, and beverages
- Continued independently; grew to ~$1M annual revenue
- Expanded into beverages (iced tea, whiskey)
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