Bootay Bag Shark Tank Update
Subscription underwear service for women
What Happened to Bootay Bag After Shark Tank
Is Bootay Bag still in business? Yes — still in business and thriving.
- Deal closed: $500,000 for 10% equity with Kendra Scott
- Expanded product line to include bodysuits, dresses, corsets, shorts, and leggings
- Over $12 million in lifetime revenue as of October 2023
Last verified Apr 5, 2026. Web-confirmed sources.
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The Bootay Bag Shark Tank Pitch
Elly Gheno pitched Bootay Bag on Shark Tank Season 12, Episode 2, which aired Friday, October 23, 2020, asking for $500,000 for 5% of the company — a $10M valuation.
Kendra Scott agreed to invest $500,000 for 10% equity, valuing the company at $5M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S12E2Oct 23, 2020
- Ask
- $500,000for 5%
- Ask Valuation
- $10M
Deal Terms
- Amount
- $500,000
- Equity
- 10%
- Valuation
- $5M
Kendra Scott