Ruffle Butts Shark Tank Update
Rugged Butts - Baby and Children's Apparel and Accessories
Fell ThroughNow:ThrivingFashion & BeautySeason 5, Episode 5Grapevine, TXby Amber Schaub and Mark SchaubWebsite
What Happened to Ruffle Butts After Shark Tank
Is Ruffle Butts still in business? Yes — still in business and thriving.
$7M
reported annual revenue
- Deal with Lori Greiner for $600K/9% never closed
- $7M annual revenue as of April 2024
- Moved HQ to Flower Mound, Texas 2021
- Available in Neiman Marcus, Nordstrom, Hallmark, hundreds of boutiques
Last verified Apr 1, 2026.
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The Ruffle Butts Shark Tank Pitch
Amber Schaub and Mark Schaub of Grapevine, TX pitched Ruffle Butts on Shark Tank Season 5, Episode 5, which aired Friday, October 18, 2013, asking for $600,000 for 7% of the company — a $8.6M valuation.
Lori Greiner agreed to invest $600,000 for 9% equity, valuing the company at $6.7M. The deal fell through after the show. Deal with Lori Greiner was never finalized; company thrived independently to $7M/yr in annual revenue.
Watch the Pitch
Pitch Details
- Aired
- S5E5Oct 18, 2013
- Ask
- $600,000for 7%
- Ask Valuation
- $8.6M
Lori Greiner