Sleeping Baby
Sleeping Baby - Baby and Child Care
Pitch Details
Season / Episode
S6E1
Sep 26, 2014
Ask
$200,000
for 10%
Ask Valuation
$2M
Deal
$200,000
for 20%
Watch the Pitch
Deal Terms
Amount$200,000
Equity20%
Valuation$1M
Daymond JohnWhat Happened Next
Deal Fell Through
Founders walked away after Daymond John wanted to pursue a licensing arrangement, which would have meant losing control of their brand and customer community.
Thriving
$10M
estimated
- Appeared on Season 6, made deal with Daymond John for $100K for 15%
- Zipadee-Zip swaddle transition garment for babies
- Revenue grew dramatically after the show, reportedly exceeding $10 million
- Available on Amazon and through major baby retailers
- Expanded product line to include various sleepwear for children
Get updates on Sleeping Baby
Shop Products
SleepingBaby Zipadee-Zip Snuggle Strap
Wearable blanket accessory for the Zipadee-Zip transition swaddle. Provides gentle pressure for calming comfort. One size, grey.
SleepingBaby Zipadee-Zip Transition Swaddle
Starfish-shaped wearable blanket that helps babies transition from swaddling. Zipper for easy diaper changes. Classic Grey, Small (4-8 months).