Sleeping Baby Shark Tank Update

Baby and Child Care

Fell ThroughNow:ThrivingChildren & EducationSeason 6, Episode 1Fort Worth, TXWebsite

What Happened to Sleeping Baby After Shark Tank

Is Sleeping Baby still in business? Yes — still in business and thriving.

$10M

estimated annual revenue

Deal Fell Through

Founders walked away after Daymond John wanted to pursue a licensing arrangement, which would have meant losing control of their brand and customer community.

  • Appeared on Season 6, made deal with Daymond John for $100K for 15%
  • Zipadee-Zip swaddle transition garment for babies
  • Revenue grew dramatically after the show, reportedly exceeding $10 million
  • Available on Amazon and through major baby retailers
  • Expanded product line to include various sleepwear for children

Last verified Apr 1, 2026.

Get updates on Sleeping Baby

The Sleeping Baby Shark Tank Pitch

Sleeping Baby, from Fort Worth, TX, pitched on Shark Tank Season 6, Episode 1, which aired Friday, September 26, 2014, asking for $200,000 for 10% of the company — a $2M valuation.

Daymond John agreed to invest $200,000 for 20% equity, valuing the company at $1M. The deal fell through after the show. Founders walked away after Daymond John wanted to pursue a licensing arrangement, which would have meant losing control of their brand and customer community.

Watch the Pitch

Pitch Details

Aired
S6E1Sep 26, 2014
Ask
$200,000for 10%
Ask Valuation
$2M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$200,000
Equity
20%
Valuation
$1M
Daymond JohnDaymond John

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