Freshly Picked Shark Tank Update

Baby and Children's Apparel and Accessories

Fell ThroughNow:ThrivingChildren & EducationSeason 5, Episode 15Provo, UTby Susan PetersenWebsite

What Happened to Freshly Picked After Shark Tank

Is Freshly Picked still in business? Yes — still in business and thriving.

$14M

reported annual revenue

Deal Fell Through

Daymond John attempted to renegotiate terms after the show aired; deal fell apart

  • Daymond John deal on S5
  • Baby moccasin and kids footwear brand
  • Reported $30M+ in sales
  • Expanded product line beyond moccasins
  • Strong DTC and retail presence

Last verified Apr 1, 2026.

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The Freshly Picked Shark Tank Pitch

Susan Petersen of Provo, UT pitched Freshly Picked on Shark Tank Season 5, Episode 15, which aired Friday, January 24, 2014, asking for $150,000 for 10% of the company — a $1.5M valuation.

Daymond John agreed to invest $150,000 for 25% equity, valuing the company at $600,000. The deal fell through after the show. Daymond John attempted to renegotiate terms after the show aired; deal fell apart.

Watch the Pitch

Pitch Details

Aired
S5E15Jan 24, 2014
Ask
$150,000for 10%
Ask Valuation
$1.5M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$150,000
Equity
25%
Valuation
$600,000
Daymond JohnDaymond John

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