Cozy Bug Shark Tank Update

Baby and Children's Apparel and Accessories

DealNow:Out of BusinessFashion & BeautySeason 4, Episode 5Los Angeles, CAby Aly LessorWebsite

What Happened to Cozy Bug After Shark Tank

Is Cozy Bug still in business? No — the company has shut down.

  • Children's wearable blankets/sleeping bags
  • No deal on Shark Tank
  • Product no longer appears available

Last updated Sep 7, 2026.

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The Cozy Bug Shark Tank Pitch

Aly Lessor of Los Angeles, CA pitched Cozy Bug on Shark Tank Season 4, Episode 5, which aired Friday, October 12, 2012, asking for $50,000 for 25% of the company — a $200,000 valuation.

Daymond John agreed to invest $50,000 for 30% equity, valuing the company at $166,667. The deal closed after the show.

Pitch Details

Aired
S4E5Oct 12, 2012
Ask
$50,000for 25%
Ask Valuation
$200,000

Deal Terms

Amount
$50,000
Equity
30%
Valuation
$166,667