Nubrella Shark Tank Update

Novelties

Fell ThroughNow:Out of BusinessFashion & BeautySeason 1, Episode 14Boston, MAby Alan KaufmanWebsite

What Happened to Nubrella After Shark Tank

Is Nubrella still in business? No — the company has shut down.

Deal Fell Through

Deal with Daymond John did not close

  • On-air deal accepted with Daymond John and Kevin Harrington for 51% equity
  • Kevin Harrington's portion of deal fell through — price point incompatible with infomercial model
  • Daymond John's distribution efforts also failed
  • Founder sued Sony Pictures in 2016 and won a $20,000 settlement

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Nubrella

The Nubrella Shark Tank Pitch

Alan Kaufman of Boston, MA pitched Nubrella on Shark Tank Season 1, Episode 14, which aired Friday, February 5, 2010, asking for $200,000 for 25% of the company — a $800,000 valuation.

Daymond John agreed to invest $200,000 for 51% equity, valuing the company at $392,157. The deal fell through after the show. Deal with Daymond John did not close.

Pitch Details

Aired
S1E14Feb 5, 2010
Ask
$200,000for 25%
Ask Valuation
$800,000

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$200,000
Equity
51%
Valuation
$392,157
Daymond JohnDaymond John