Lightfilm Shark Tank Update

LED-backlit light-up decals for car rear windows, rebranded to PowerDecal with major sports league licensing

DealNow:ThrivingAutomotiveSeason 2, Episode 5Chicago, ILby George Podd, Rolf SchwartzWebsite

What Happened to Lightfilm After Shark Tank

Is Lightfilm still in business? Yes — still in business and thriving.

$2.5M

reported annual revenue

  • Deal with Daymond John and Robert Herjavec for $100K/70% + unlimited financing closed
  • Rebranded to PowerDecal
  • Licensed by all major sports leagues and 200+ colleges
  • Expanded to EMS, military, and brand designs
  • $1M+ annual revenue; available at Best Buy and on Amazon

Last verified Apr 4, 2026.

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The Lightfilm Shark Tank Pitch

George Podd and Rolf Schwartz of Chicago, IL pitched Lightfilm on Shark Tank Season 2, Episode 5, which aired Friday, April 15, 2011, asking for $100,000 for 5% of the company — a $2M valuation.

Robert Herjavec and Daymond John teamed up and agreed to invest $100,000 for 70% equity, valuing the company at $14,286. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S2E5Apr 15, 2011
Ask
$100,000for 5%
Ask Valuation
$2M

Deal Terms

Amount
$100,000
Equity
70%
Valuation
$14,286