Shefit

adjustable sports bra

ShefitDealFitness & SportsS7E15

Pitch Details

Season / Episode

S7E15

Jan 29, 2016

Ask

$250,000

for 20%

Ask Valuation

$1.3M

Deal

$250,000

for 33.3%

Watch the Pitch

Deal Terms

Amount$250,000
Equity33.3%
Valuation$750,751

What Happened Next

Thriving

$50M

Estimated annual revenue over $50M

  • Appeared on Season 7; no deal made on the show
  • Adjustable high-impact sports bra for women
  • Grew dramatically after the show through direct-to-consumer sales
  • Built a massive social media following and loyal customer base
  • Revenue grew into the tens of millions; became a leading sports bra brand

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