First Defense Nasal Screen

Adhesive nasal filter screens that block up to 99% of allergens, dust, and airborne pollutants

First Defense Nasal ScreenDidn't CloseHealth & WellnessWebsiteNew Port Richey, FLby Joe MooreS2E2

Pitch Details

Season / Episode

S2E2

Mar 25, 2011

Ask

$500,000

for 10%

Ask Valuation

$5M

Deal

$750,000

for 30%

Watch the Pitch

Deal Terms

Amount$750,000
Equity30%
Valuation$2.5M
Royalty15 percent
Mark CubanMark CubanDaymond JohnDaymond JohnKevin O'LearyKevin O'Leary

What Happened Next

Deal Fell Through

Deal never formally closed; Moore walked away retaining 100% ownership

Operating
  • On-air deal with Cuban, O'Leary, and John for $750K/30% + 15% perpetual royalty never closed
  • Moore retained 100% ownership and leveraged Shark Tank exposure
  • Expanded to licensing agreements in 50+ countries
  • Partnered with Filter Your Life Healthcare Private Limited for Indian market (2018)
  • Significant growth during COVID-19 pandemic due to respiratory protection applications

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