Snorinator Shark Tank Update
Anti-snoring pillow
What Happened to Snorinator After Shark Tank
Is Snorinator still in business? Yes — still in business.
$350,000
reported annual revenue
- Deal with Lori Greiner and Michael Strahan for $100K/25%; closure unverified
- Revenue: $100K (Y1), $214K (Y2), $325K projected (Y3)
- U.S. Patent #11,452,392 B1 for ergonomic design
- Featured in Forbes, CNN, Good Morning America post-show
Last verified Apr 4, 2026. Web-confirmed sources.
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The Snorinator Shark Tank Pitch
Lloyd Ecker and Susan Ecker of Pomona, NY pitched Snorinator on Shark Tank Season 17, Episode 2, which aired Wednesday, October 1, 2025, asking for $100,000 for 10% of the company — a $1M valuation.
Lori Greiner and Michael Strahan teamed up and agreed to invest $100,000 for 25% equity, valuing the company at $400,000.
Watch the Pitch
Pitch Details
- Aired
- S17E2Oct 1, 2025
- Ask
- $100,000for 10%
- Ask Valuation
- $1M
Deal Terms
- Amount
- $100,000
- Equity
- 25%
- Valuation
- $400,000
Lori Greiner
Michael Strahan