Plunge Shark Tank Update

Cold plunge tubs

Fell ThroughNow:ThrivingHealth & WellnessSeason 13, Episode 21by Michael Garrett, Ryan Duey

What Happened to Plunge After Shark Tank

Is Plunge still in business? Yes — still in business and thriving.

$100M

reported annual revenue

Deal Fell Through

The company was growing so fast that its financial books were disorganized, creating due-diligence issues, and the rapidly increasing valuation made original deal terms unfavorable to founders.

  • Deal with Robert Herjavec for $2.4M/12% never closed
  • $80M+ in sales by end of 2023
  • Expanded to saunas and outdoor showers
  • 150,000 sq ft manufacturing facility; shipping 2,000+ units/month

Last verified Apr 4, 2026. Web-confirmed sources.

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The Plunge Shark Tank Pitch

Michael Garrett and Ryan Duey pitched Plunge on Shark Tank Season 13, Episode 21, which aired Monday, May 2, 2022, asking for $1.2M for 5% of the company — a $24M valuation.

Robert Herjavec agreed to invest $1.2M for 12% equity, valuing the company at $10M, structured with a $1.2M loan. The deal fell through after the show. The company was growing so fast that its financial books were disorganized, creating due-diligence issues, and the rapidly increasing valuation made original deal terms unfavorable to founders.

Watch the Pitch

Pitch Details

Aired
S13E21May 2, 2022
Ask
$1.2Mfor 5%
Ask Valuation
$24M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$1.2M
Equity
12%
Valuation
$10M
Loan
$1.2M

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