Simple Habit

meditation app

Simple HabitNo DealHealth & WellnessWebsiteSan Francisco, CAS9E1

Pitch Details

Season / Episode

S9E1

Oct 1, 2017

Ask

$600,000

for 5%

Ask Valuation

$12M

Watch the Pitch

What Happened Next

Operating
  • Meditation app pitched on Shark Tank Season 9; no deal made
  • Raised over $12 million in venture capital funding post-show
  • Named Apple's App of the Day multiple times
  • Reached millions of downloads on iOS and Android
  • Faced increasing competition from Calm and Headspace; pivoted strategy multiple times

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