Purse Case Shark Tank Update

PurseCase - Women's Accessories

DealNow:Out of BusinessFashion & BeautySeason 5, Episode 10Los Angeles, CAby Kelley Coughlan and Jenn DeeseWebsite

What Happened to Purse Case After Shark Tank

Is Purse Case still in business? No — the company has shut down.

  • Deal with Lori Greiner for $55K/15%
  • Over $400K in sales initially
  • Co-founder Kelly bought out Jenn's shares
  • Featured on Beyond the Tank Season 2
  • Company ultimately went out of business

Last verified Apr 1, 2026.

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The Purse Case Shark Tank Pitch

Kelley Coughlan and Jenn Deese of Los Angeles, CA pitched Purse Case on Shark Tank Season 5, Episode 10, which aired Friday, November 22, 2013, asking for $55,000 for 12% of the company — a $458,333 valuation.

Daymond John agreed to invest $55,000 for 15% equity, valuing the company at $366,667. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S5E10Nov 22, 2013
Ask
$55,000for 12%
Ask Valuation
$458,333

Deal Terms

Amount
$55,000
Equity
15%
Valuation
$366,667
Daymond JohnDaymond John