Lit Handlers Shark Tank Update

Drink koozies with a handle

DealNow:ThrivingHome & LifestyleSeason 12, Episode 25by Destiny Padgett

What Happened to Lit Handlers After Shark Tank

Is Lit Handlers still in business? Yes — still in business and thriving.

$1.2M

reported annual revenue

  • Deal closed: $200,000 for 20% equity with Daymond John; deal closed July 2021
  • $630,000 in sales in the year of taping; added 18+ explicit handlers and expanded to ice cream and wine handlers
  • $1.2 million in annual revenue as of February 2023

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Lit Handlers

The Lit Handlers Shark Tank Pitch

Destiny Padgett pitched Lit Handlers on Shark Tank Season 12, Episode 25, which aired Friday, May 21, 2021, asking for $200,000 for 10% of the company — a $2M valuation.

Daymond John agreed to invest $200,000 for 20% equity, valuing the company at $1M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S12E25May 21, 2021
Ask
$200,000for 10%
Ask Valuation
$2M

Deal Terms

Amount
$200,000
Equity
20%
Valuation
$1M