Soy-Yer-Dough Shark Tank Update
Toys and Games
What Happened to Soy-Yer-Dough After Shark Tank
Is Soy-Yer-Dough still in business? It was acquired.
- On-air deal did not close; re-entered negotiations with Hasbro post-show
- Product rebranded from Soy-Yer-Dough to Yer Dough
- Acquired by Sustainable Projects Group in May 2020
Last verified Apr 5, 2026. Web-confirmed sources.
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The Soy-Yer-Dough Shark Tank Pitch
Sawyer Sparks of Bloomfield, IN pitched Soy-Yer-Dough on Shark Tank Season 1, Episode 7, which aired Tuesday, September 29, 2009, asking for $125,000 for 25% of the company — a $500,000 valuation.
Robert Herjavec, Daymond John and Kevin O'Leary teamed up and agreed to invest $300,000 for 51% equity, valuing the company at $588,235. The deal fell through after the show. Deal with Herjavec, Daymond, and O'Leary did not close.
Watch the Pitch
Pitch Details
- Aired
- S1E7Sep 29, 2009
- Ask
- $125,000for 25%
- Ask Valuation
- $500,000
Deal Terms
Terms agreed on air. The deal did not close.
- Amount
- $300,000
- Equity
- 51%
- Valuation
- $588,235
Robert Herjavec
Daymond John
Kevin O'Leary