Nu Milk Shark Tank Update

Plant-based milk machine

DealNow:ThrivingFood & BeverageSeason 12, Episode 18by Joe Savino, Ari Tolwin

What Happened to Nu Milk After Shark Tank

Is Nu Milk still in business? Yes — still in business and thriving.

$13M

reported annual revenue

  • Deal closed: $1,000,000 for 7% equity plus an optional $1,000,000 loan at 3% interest with Mark Cuban
  • Kickstarter raised $222,353 during initial airing; Whole Foods expansion did not materialize; company pivoted to coffee shops
  • 28 independent grocers July 2021; 69 shops July 2022; over 170 locations July 2024
  • Manufacturing partnership with Hamilton Beach Brands announced March 2023; home machine launched April 2024 at $249
  • Annual sales approaching $13 million; lifetime sales over $55 million; estimated $70 million valuation

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Nu Milk

The Nu Milk Shark Tank Pitch

Joe Savino and Ari Tolwin pitched Nu Milk on Shark Tank Season 12, Episode 18, which aired Friday, March 26, 2021, asking for $1M for 5% of the company — a $20M valuation.

Mark Cuban agreed to invest $1M for 7% equity, valuing the company at $14.3M, structured with a $1M loan. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S12E18Mar 26, 2021
Ask
$1Mfor 5%
Ask Valuation
$20M

Deal Terms

Amount
$1M
Equity
7%
Valuation
$14.3M
Loan
$1M

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