The Transformation Factory
Nutritious sea moss jelly
🚩
Consumer Warning
Customers have reported bad business practices
Pitch Details
Season / Episode
S13E24
May 20, 2022
Ask
$500,000
for 5%
Ask Valuation
$10M
Deal
$600,000
for 20%
Watch the Pitch
Deal Terms
Amount$600,000
Equity20%
Valuation$3M
Mark Cuban
Kevin HartWhat Happened Next
Operating
$20M
reported
- Deal with Mark Cuban and Kevin Hart for $600K/20% closed by October 2022
- Sea moss gel, gummies, and supplement products
- $45M lifetime revenue through May 2024; $16.5M in 2023 (self-reported by founder)
- BBB F rating with 524 complaints (436 unanswered); 294 delivery-related
- Widespread customer reports of non-delivery, unanswered emails, disconnected phone since mid-2024
- Company still accepting orders online but fulfillment reliability severely questioned
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