Essence Shark Tank Update

Aromatherapy and odor management

DealNow:ThrivingHome & LifestyleSeason 16, Episode 17UTby Judah Houser, Tamara Deleeuw, Mike DeleeuwWebsite

What Happened to Essence After Shark Tank

Is Essence still in business? Yes — still in business and thriving.

$1.2M

reported annual revenue

  • Deal closed: $250K for 20% equity with Daymond John
  • Prior year $350K in revenue; current year $500K year-to-date at time of episode

Last verified Apr 5, 2026. Web-confirmed sources.

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The Essence Shark Tank Pitch

Judah Houser, Tamara Deleeuw and Mike Deleeuw pitched Essence on Shark Tank Season 16, Episode 17, which aired Friday, April 18, 2025, asking for $250,000 for 10% of the company — a $2.5M valuation.

Daymond John agreed to invest $250,000 for 20% equity, valuing the company at $1.3M. The deal closed after the show. The terms were later renegotiated: Deal with Daymond John for $250K for 20% (asked $250K for 10%).

Pitch Details

Aired
S16E17Apr 18, 2025
Ask
$250,000for 10%
Ask Valuation
$2.5M

Deal Terms

Amount
$250,000
Equity
20%
Valuation
$1.3M
Daymond JohnDaymond John