Essence

Aromatherapy and odor management

EssenceDealHome & LifestyleWebsiteUTby Judah Houser, Tamara Deleeuw, Mike DeleeuwS16E17

Pitch Details

Season / Episode

S16E17

Apr 18, 2025

Ask

$250,000

for 10%

Ask Valuation

$2.5M

Deal

$250,000

for 20%

Deal Terms

Amount$250,000
Equity20%
Valuation$1.3M
Daymond JohnDaymond John

What Happened Next

Thriving

$1.2M

reported

  • Deal closed: $250K for 20% equity with Daymond John
  • Prior year $350K in revenue; current year $500K year-to-date at time of episode

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