Lose12 Inches Shark Tank Update

Lose 12 - Fitness Programs

DealNow:OperatingFitness & SportsSeason 4, Episode 19Loveland, COby Ryan "Cowboy" EhmannWebsite

What Happened to Lose12 Inches After Shark Tank

Is Lose12 Inches still in business? Yes — still in business.

$100,000

estimated annual revenue

  • Deal with Daymond John for $120K for 25% (Season 4)
  • Daymond admitted after 10 years they made no money on original investment
  • Original Lose 12 Inches brand shut down
  • Relaunched as Barre6 fitness studio in Merrick, NY (2021)
  • Barre6 still operating with one location

Last verified Apr 1, 2026.

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The Lose12 Inches Shark Tank Pitch

Ryan "Cowboy" Ehmann of Loveland, CO pitched Lose12 Inches on Shark Tank Season 4, Episode 19, which aired Friday, March 8, 2013, asking for $120,000 for 25% of the company — a $480,000 valuation.

Daymond John agreed to invest $125,000 for 25% equity, valuing the company at $500,000. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S4E19Mar 8, 2013
Ask
$120,000for 25%
Ask Valuation
$480,000

Deal Terms

Amount
$125,000
Equity
25%
Valuation
$500,000