Shark Tank Season 17, Episode 17

Holden Forrest and Mikke Pierson pitched HiberTec Homes, a system in which hydraulic lifts lower an entire house into a reinforced concrete vault when wildfire threatens, shutting utilities, activating fire-retardant systems and sealing the structure, then resurfacing in about 15 minutes via app. Forrest conceived it in 2019 watching California wildfires; Pierson, Malibu's mayor during the Woolsey Fire, joined as regulatory advisor. There were no sales and no working prototype, with the first estimated at $3.8 million and construction at $1,000 per square foot. Kevin O'Leary and Lori Greiner went out on early-stage risk. Barbara Corcoran offered $1 million for 20%, conditioned on HiberTec building her burned Pacific Palisades property as the first home. The founders countered at 12%; Barbara refused to budge, Rashaun Williams and Daymond John both urged them to accept, and Forrest took the deal.

Darrell Spencer of Chicago pitched Crowned Skin, a fragrance body butter for men that combines skincare hydration with a cologne-like scent, made with shea butter and sunflower wax at about $5 a unit and $36.99 retail. After ad-sales roles at Meta, Google, LinkedIn and Pinterest, he launched in March 2024 fully bootstrapped and had passed $10 million in lifetime sales with roughly $2 million in a single recent month and $14 to $15 million projected, ranking as the number two brand on TikTok Shop. Lori Greiner and Daymond John went out. Kevin O'Leary and Barbara Corcoran jointly offered $500,000 for 20% plus a $2 royalty until recouped, then 25 cents forever. Rashaun Williams, a fellow Chicagoan, offered $500,000 for 10% plus a $1 royalty until $1 million is repaid, plus his network. Barbara withdrew and urged Spencer to take Rashaun's deal, Kevin stepped back, and Spencer accepted.

David Gonzales and Michael Manoogian of Englewood, Colorado pitched STOMP Athletics, reusable traction products for basketball and indoor court athletes: a $99 large traction mat, a $55 portable mini mat and $29 Shoe Armor that mounts on the laces, all designed to remove the dust and debris that make players slip, replacing the sweaty-towel wipe. Gonzales brought an engineering background from oil and gas; Manoogian sold out inventory in his first week. Lifetime sales were about $220,000 with $250,000 projected annually and multiple patents. Barbara Corcoran said too early, Lori Greiner found the market too niche, Daymond John worried about customer acquisition, and Rashaun Williams doubted venture-style returns. Kevin O'Leary offered $50,000 for 15% with no royalty. The founders countered at 10%; Kevin stressed the risk and held at 15%, and with no other offers they accepted.

Dina Mitchell of Las Vegas pitched PowerSoul Cafe, a 100% certified gluten-free, allergen-safe fast-food concept operating 24-hour drive-thrus and pickup lockers on a fully to-go model, with a menu filter that lets customers exclude allergens. Drawing on more than 15 years in restaurants with a West Coast smoothie franchise, she built the place she wished existed for people with celiac disease and food allergies. Sales were $600,000 to date across three locations, with one store projected to reach $1.4 million a year and a 26% margin in January. She asked $750,000 for 5%, a $15 million valuation, and later suggested it could be worth $30 million. Lori Greiner said it was too early without solid data, Daymond John cited heavy reliance on projections, Kevin O'Leary called the valuation unrealistic, Barbara Corcoran cited differences in communication style, and Rashaun Williams saw red flags in execution. No offers.