Circadian Optics Shark Tank Update

Fell ThroughNow:OperatingHealth & WellnessSeason 11, Episode 2

What Happened to Circadian Optics After Shark Tank

Is Circadian Optics still in business? Yes — still in business.

Deal Fell Through

Deal with Cuban and Greiner did not close during due diligence. No specific reason publicly documented. Company was later acquired by Thrasio.

  • Deal did not close despite on-air handshake
  • $4M in sales at pitch with 70% profit margin
  • Generating $4M per year in revenue as of April 2022
  • Products available on Amazon; expanded number of designs

Last verified Apr 5, 2026. Web-confirmed sources.

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The Circadian Optics Shark Tank Pitch

Circadian Optics pitched on Shark Tank Season 11, Episode 2, which aired Sunday, October 6, 2019, asking for $750,000 for 10% of the company — a $7.5M valuation.

Mark Cuban and Lori Greiner teamed up and agreed to invest $750,000 for 20% equity, valuing the company at $3.8M. The deal fell through after the show. Deal with Cuban and Greiner did not close during due diligence. No specific reason publicly documented. Company was later acquired by Thrasio.

Watch the Pitch

Pitch Details

Aired
S11E2Oct 6, 2019
Ask
$750,000for 10%
Ask Valuation
$7.5M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$750,000
Equity
20%
Valuation
$3.8M