Shark Tank Season 17, Episode 3

Oct 8, 2025 · Chip and Joanna Gaines Make Their First Shark Tank Investment in a Backyard Egg Brush

On the panel: Chip and Joanna Gaines, Daniel Lubetzky, Barbara Corcoran, Lori Greiner, Kevin O'Leary

Who Got a Deal on Shark Tank Season 17, Episode 3

Recap

The Verdict

The Gaineses' debut brought heart over spreadsheets: two deals for them, a sisters' blanket business that paired Lori with Barbara, and an organ-meat seasoning that got shut out.

Chip and Joanna Gaines sat in the Tank for the first time, and the episode played out as innovation meets emotion, with the Fixer Upper couple weighing design, community and purpose over traditional profit metrics. Three of four companies left with deals.

The Gaineses' first investment went to GoodEgg, an egg-cleaning brush and enzyme wash for backyard-hen owners from Amy and Bryce Van Leuven of Riverton, Utah and Tim Rowberry. The company had $2.5 million in sales since a 2023 Kickstarter and donates 10% of revenue to cancer causes after Amy's stage 4 breast cancer diagnosis at launch. The other four sharks passed, Chip and Joanna offered $200,000 for 20%, and when the founders countered at 15% Chip held firm. They took it. The couple then joined Barbara Corcoran on Repaint Studios, Billie Asmus's reusable silicone-lined paint tray, after Billie passed over Kevin O'Leary's 20% offer and told Joanna that a Hearth & Hand mug reading 'Actually, I can' had inspired her to start the business.

Pluck, chef James Barry's all-purpose seasoning made from grass-fed beef organ meats, had grown to $1.3 million in 2024 but drew five exits, with Barbara finding his style too argumentative and Kevin balking at the valuation. The night ended with Fundraiser Blankets, sisters Joanna Serra, a retired teacher, and Barbara Kent, a disabled Army combat veteran, whose custom plush blankets for school fundraisers had hit $8 million in 2024. Kevin, Lori Greiner and Barbara all bid, Lori adding a five-year scholarship pledge, and the sisters engineered a Lori-Barbara partnership at $300,000 for 20%.

Pitch by Pitch

Good EggGood EggFood & Beverage
Deal

Asked $200,000 for 10% · Deal $200,000 for 20% with Chip and Joanna Gaines

Amy and Bryce Van Leuven of Riverton, Utah and Tim Rowberry pitched GoodEgg, an egg-cleaning system pairing a patented food-grade silicone brush with over 650 nubs and an enzyme wash with no soap or bleach, built for backyard-hen owners. The couple raised chickens and ducks on their homestead, went through more than 50 prototypes, and launched on Kickstarter in March 2023, the same time Amy was diagnosed with stage 4 breast cancer, which led the company to donate 10% of revenue to cancer causes. Sales totaled $2.5 million since launch, with $1.1 million in revenue and $360,000 profit in 2024. Daniel Lubetzky, Barbara Corcoran, Lori Greiner and Kevin O'Leary all passed on the niche. Chip and Joanna Gaines offered $200,000 for 20%. The founders countered at 15%, Chip held at 20% as the value the Gaineses would bring, and the founders accepted the couple's first-ever Shark Tank deal.

Best Moment
“Joanna revealed she owns six ducks on the family farm, and the sharks were visibly moved by Amy's cancer story and the company's 10% charity commitment.”
Interested
Chip and Joanna Gaines
Out
Daniel Lubetzky, Barbara Corcoran, Lori Greiner, Kevin O'Leary

Where they are now:ThrivingFull update →

Food & Beverage companies have a 61% deal rate on Shark Tank

Repaint StudiosRepaint StudiosHome & Lifestyle
Deal

Asked $250,000 for 5% · Deal $250,000 for 15% with Barbara Corcoran, Chip and Joanna Gaines

Billie Asmus pitched the Repaint Tray, a three-piece reusable paint tray with a metal base, a heavy-duty silicone liner that dried paint peels right off, and an airtight lid that keeps paint fresh for up to three weeks. A furniture flipper since high school, she noticed while refinishing her studio in 2021 that some 240 million paint-tray liners hit landfills each year, patented the design that February and launched in 2024. The tray did nearly $1 million in its first year, with $1.3 million and $300,000 profit projected for 2025. Lori Greiner had a conflict with an existing investment and Daniel Lubetzky stepped out, calling Chip and Joanna the perfect partners. Kevin O'Leary offered $250,000 for 20% and Barbara Corcoran $250,000 for 15%. Billie stayed focused on the Gaineses, who joined Barbara's deal: $250,000 for 15%, Barbara taking 10% and Chip and Joanna 5%.

Best Moment
“Billie told Joanna that a Hearth & Hand mug reading 'Actually, I can' had inspired her to start the company, the moment that brought the Gaineses into the deal.”
Interested
Barbara Corcoran, Chip and Joanna Gaines, Kevin O'Leary
Out
Lori Greiner, Daniel Lubetzky

Where they are now:Thriving$1.3M revenueFull update →

Home & Lifestyle companies have a 67% deal rate on Shark Tank

PluckPluckFood & Beverage
No Deal

Asked $250,000 for 6%

James Barry, a private chef for more than 20 years, pitched Pluck, an all-purpose seasoning blending grass-fed beef organ meats with herbs, spices and sea salt in four flavors, where one teaspoon equals two ounces of organs. He founded the company in 2021 after his two-year-old daughter contracted Shiga toxin disease, pushing him to tackle nutrient deficiencies. Sales had grown from $100,000 in 2021 to $1.3 million in 2024, with $2 million projected for 2025, at a roughly $4.1 million valuation. Barbara Corcoran disliked the liver presentation and found his communication style too argumentative, Lori Greiner didn't see a clear health benefit over other options, Kevin O'Leary liked the concept but not the valuation, Daniel Lubetzky said it wasn't a fit, and Chip and Joanna Gaines saw how hard it would be to change consumer perception. James left without an offer, conceding he might have been a little too excited.

Best Moment
“Daniel Lubetzky joked about whether eating enough Pluck could help Kevin O'Leary grow a heart.”
Out
Barbara Corcoran, Lori Greiner, Kevin O'Leary, Daniel Lubetzky, Chip and Joanna Gaines

Where they are now:Operating$1.3M revenueFull update →

Food & Beverage companies have a 61% deal rate on Shark Tank

Fundraiser BlanketsFundraiser BlanketsChildren & Education
Deal

Asked $300,000 for 10% · Deal $300,000 for 20% with Barbara Corcoran, Lori Greiner

Sisters Joanna Serra, a retired public-school teacher, and Barbara Kent, a disabled U.S. Army combat veteran, pitched Fundraiser Blankets, custom-designed 300GSM plush blankets sold wholesale to K-12 schools, sports teams and nonprofits as a fundraising product with no setup fees or shipping costs. Years as PTO moms watching parents forced to buy chocolates and wrapping paper they didn't need inspired the business. Sales went from $3 million in 2023 to $8 million in 2024, with $10 million and $1.5 million profit projected for 2025 and partnerships with over 4,500 schools. Daniel Lubetzky and Chip and Joanna Gaines stepped aside with offers already on the table. Kevin O'Leary offered $300,000 for 20%, Lori Greiner $300,000 for 15% plus 2% of profits for five years to fund scholarships for underprivileged women, and Barbara Corcoran matched Lori's 15%. Rather than choose, the sisters paired Lori and Barbara together at $300,000 for 20%, 10% each.

Best Moment
“Lori sweetened her bid with a pledge of 2% of profits for five years toward scholarships for underprivileged women, and the sisters answered by building a Lori-Barbara partnership instead of picking one.”
Interested
Lori Greiner, Barbara Corcoran, Kevin O'Leary
Out
Daniel Lubetzky, Chip and Joanna Gaines

Where they are now:Thriving$8M revenueFull update →

Children & Education companies have a 66% deal rate on Shark Tank

Where to Buy the Products from Shark Tank Season 17, Episode 3

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