Asked $125,000 for 10% · Deal $125,000 for 20% with Fawn Weaver
Caroline Renezeder Foulk of Laguna Beach, California pitched Beer Girl, a corn-based Mexican-style light lager at 3.5% ABV that is gluten-reduced, sugar-free and brewed to be easier to digest than wheat beer, marketed as beer that won't make you bloat. A former touring musician who opened for R&B acts, she joined her family's Wagon Wheel Brewing Company during the pandemic and noticed women choosing ciders and seltzers over beer, so she worked with the head brewer on a beer built with women in mind. Sales were about $140,000 in 2023 and similar in the current year, with $1.1 million projected after opening 150 new retail doors. Robert Herjavec praised the flavor but declined, Lori Greiner deferred to Fawn Weaver's beverage expertise, Daniel Lubetzky cited gaps in alcohol knowledge, and Kevin O'Leary questioned the brewing process. Fawn offered $125,000 for 20%. Caroline asked her to add a $500,000 line of credit for purchase orders; Fawn declined, and Caroline accepted the original deal.
“Robert Herjavec tasted the beer and said it's really good, then passed anyway, and Caroline tried to tack a $500,000 line of credit onto Fawn's offer before taking her original terms.”
- Interested
- Fawn Weaver
- Out
- Robert Herjavec, Lori Greiner, Daniel Lubetzky, Kevin O'Leary
Where they are now:ThrivingFull update →
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