TRUFIT Shark Tank Update
Custom fit sports mouthguards
What Happened to TRUFIT After Shark Tank
Is TRUFIT still in business? Yes — still in business and thriving.
$1.4M
reported annual revenue
- Deal closed: $750K for 10% equity with Rashaun Williams
- 2022 sales $115K; 2023 sales $750K
- $1.4M in sales projected for 2024
- Arizona Cardinals first client in 2023; now supplying approximately half of NFL teams
- S17E17 update (Apr 2026): reached $5.4 million in lifetime sales, adding $3 million in one year; working with major sports organizations and professional teams and partnered with dental networks to scale distribution
Last verified Sep 7, 2026. Web-confirmed sources.
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The TRUFIT Shark Tank Pitch
Matthew Hall pitched TRUFIT on Shark Tank Season 16, Episode 1, which aired Friday, October 18, 2024, asking for $750,000 for 5% of the company — a $15M valuation.
Rashaun Williams agreed to invest $750,000 for 10% equity, valuing the company at $7.5M. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S16E1Oct 18, 2024
- Ask
- $750,000for 5%
- Ask Valuation
- $15M
Deal Terms
- Amount
- $750,000
- Equity
- 10%
- Valuation
- $7.5M
Rashaun Williams