Bon AppéSweet
date-sweetened chocolate
Pitch Details
Season / Episode
S17E9
Jan 14, 2026
Ask
$75,000
for 10%
Ask Valuation
$750,000
Deal
$175,000
for 20%
Watch the Pitch
Deal Terms
Amount$175,000
Equity20%
Valuation$875,000
Robert Herjavec
Rashaun WilliamsWhat Happened Next
Thriving
$550,000
reported
- Deal with Rashaun Williams ($75K/10%) + Robert Herjavec ($100K/10%) closed
- In 376 Walmart stores and Whole Foods at time of pitch
- Launched Beyond line (cane sugar, lower price) + chocolate chips, nuts, coffee
- Expanded to independent grocers across East Coast and Midwest
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