The Red Dress Boutique Shark Tank Update

Women's Apparel

DealNow:ThrivingFashion & BeautySeason 6, Episode 5Athens, GAby Josh and Diana HarbourWebsite

What Happened to The Red Dress Boutique After Shark Tank

Is The Red Dress Boutique still in business? Yes — still in business and thriving.

$30M

annual revenue, per IncFact 2025

  • $29-35M annual revenue
  • Founders bought back shark equity

Last verified Apr 1, 2026.

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The The Red Dress Boutique Shark Tank Pitch

Josh and Diana Harbour of Athens, GA pitched The Red Dress Boutique on Shark Tank Season 6, Episode 5, which aired Friday, October 17, 2014, asking for $600,000 for 5% of the company — a $12M valuation.

Mark Cuban and Robert Herjavec teamed up and agreed to invest $1.2M for 20% equity, valuing the company at $6M. The deal closed after the show. The terms were later renegotiated: Founders bought back equity from sharks.

Watch the Pitch

Pitch Details

Aired
S6E5Oct 17, 2014
Ask
$600,000for 5%
Ask Valuation
$12M

Deal Terms

Amount
$1.2M
Equity
20%
Valuation
$6M