The Matte

Compact and foldable working area for makeup

The MatteDidn't CloseBeautyby Melissa ClaytonS12E20

Pitch Details

Season / Episode

S12E20

Apr 9, 2021

Ask

$100,000

for 20%

Ask Valuation

$500,000

Deal

$100,000

for 33.3%

Watch the Pitch

Deal Terms

Amount$100,000
Equity33.3%
Valuation$300,300
Lori GreinerLori Greiner

What Happened Next

Operating

$500,000

reported

  • On-air deal with Lori Greiner — no evidence the deal closed post-show
  • Founder redirected primary focus to Tiny Tags personalized jewelry company; called The Matte her side hustle
  • Tiny Tags listed on Inc. 5000 Fastest Growing Private Companies in August 2023; products at Target; lifetime sales exceeded $6 million

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