The Matte Shark Tank Update

Compact and foldable working area for makeup

Fell ThroughNow:OperatingBeautySeason 12, Episode 20by Melissa Clayton

What Happened to The Matte After Shark Tank

Is The Matte still in business? Yes — still in business.

$500,000

reported annual revenue

  • On-air deal with Lori Greiner — no evidence the deal closed post-show
  • Founder redirected primary focus to Tiny Tags personalized jewelry company; called The Matte her side hustle
  • Tiny Tags listed on Inc. 5000 Fastest Growing Private Companies in August 2023; products at Target; lifetime sales exceeded $6 million

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on The Matte

The The Matte Shark Tank Pitch

Melissa Clayton pitched The Matte on Shark Tank Season 12, Episode 20, which aired Friday, April 9, 2021, asking for $100,000 for 20% of the company — a $500,000 valuation.

Lori Greiner agreed to invest $100,000 for 33.3% equity, valuing the company at $300,300. The deal fell through after the show.

Watch the Pitch

Pitch Details

Aired
S12E20Apr 9, 2021
Ask
$100,000for 20%
Ask Valuation
$500,000

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$100,000
Equity
33.3%
Valuation
$300,300
Lori GreinerLori Greiner