Luna Magic Shark Tank Update
Makeup for Latino women
What Happened to Luna Magic After Shark Tank
Is Luna Magic still in business? Yes — still in business.
$1.7M
reported annual revenue
- On-air deal with Barbara Corcoran does not appear to have closed as of July 2021
- Awarded a Glossier Grant for Black-owned beauty businesses in May 2020
- Products available in Target, Walmart, and CVS as of October 2023; annual revenue estimated at $1.7 million
Last verified Apr 5, 2026. Web-confirmed sources.
Get updates on Luna Magic
The Luna Magic Shark Tank Pitch
Shaira Frias and Mabel Frias pitched Luna Magic on Shark Tank Season 12, Episode 10, which aired Friday, January 15, 2021, asking for $200,000 for 10% of the company — a $2M valuation.
Barbara Corcoran agreed to invest $250,000 for 30% equity, valuing the company at $833,333. The deal fell through after the show. Deal with Barbara Corcoran did not close as of 2021.
Watch the Pitch
Pitch Details
- Aired
- S12E10Jan 15, 2021
- Ask
- $200,000for 10%
- Ask Valuation
- $2M
Deal Terms
Terms agreed on air. The deal did not close.
- Amount
- $250,000
- Equity
- 30%
- Valuation
- $833,333
Barbara Corcoran