Jada Spices Shark Tank Update

plant-based, vegan chicken salt and spices

Fell ThroughNow:ThrivingFood & BeverageSeason 12, Episode 4by Khasha Touloei, Maynard OkerekeWebsite

What Happened to Jada Spices After Shark Tank

Is Jada Spices still in business? Yes — still in business and thriving.

$4M

reported annual revenue

Deal Fell Through

Deal with Barbara Corcoran did not close; not listed on her portfolio

  • Deal with Barbara Corcoran for $250K/33% on Season 12; deal never closed
  • Rebranded as Jada Brands with expanded product line
  • ~$4M annual revenue by 2024
  • Available in Whole Foods, Sprouts, H-E-B, Central Market, and Amazon
  • Top-selling seasoning on Amazon post-show

Last verified Apr 4, 2026.

Get updates on Jada Spices

The Jada Spices Shark Tank Pitch

Khasha Touloei and Maynard Okereke pitched Jada Spices on Shark Tank Season 12, Episode 4, which aired Friday, November 6, 2020, asking for $250,000 for 20% of the company — a $1.3M valuation.

Barbara Corcoran agreed to invest $250,000 for 33% equity, valuing the company at $757,576. The deal fell through after the show. Deal with Barbara Corcoran did not close; not listed on her portfolio.

Watch the Pitch

Pitch Details

Aired
S12E4Nov 6, 2020
Ask
$250,000for 20%
Ask Valuation
$1.3M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$250,000
Equity
33%
Valuation
$757,576
Barbara CorcoranBarbara Corcoran