Youth Foria Shark Tank Update

Plant-based skincare makeup brand known for its color-changing BYO Blush oil

DealNow:Out of BusinessBeautySeason 14, Episode 15by Fiona Co ChanWebsite

What Happened to Youth Foria After Shark Tank

Is Youth Foria still in business? No — the company has shut down.

$2M

reported annual revenue

  • Deal with Mark Cuban for $400K/8% closed
  • Over 50 million TikTok views pre-Shark Tank; BYO Blush went viral
  • Daily sales tripled post-show from $6,500 to $15,000; lifetime sales exceeded $15M
  • Expanded to 500+ Ulta Beauty stores, Thirteen Lune at JCPenney
  • May 2024: Severe backlash over foundation shade 600 controversy; dropped by Credo, Revolve, Thirteen Lune
  • August 2025: Company shut down permanently

Last verified Apr 3, 2026.

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The Youth Foria Shark Tank Pitch

Fiona Co Chan pitched Youth Foria on Shark Tank Season 14, Episode 15, which aired Friday, March 3, 2023, asking for $400,000 for 5% of the company — a $8M valuation.

Mark Cuban agreed to invest $400,000 for 8% equity, valuing the company at $5M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S14E15Mar 3, 2023
Ask
$400,000for 5%
Ask Valuation
$8M

Deal Terms

Amount
$400,000
Equity
8%
Valuation
$5M

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