Youth Foria
Plant-based skincare makeup brand known for its color-changing BYO Blush oil
Pitch Details
Season / Episode
S14E15
Mar 3, 2023
Ask
$400,000
for 5%
Ask Valuation
$8M
Deal
$400,000
for 8%
Watch the Pitch
Deal Terms
Amount$400,000
Equity8%
Valuation$5M
Mark CubanWhat Happened Next
Operating
$2M
reported
- Deal with Mark Cuban for $400K/8% closed
- Over 50 million TikTok views pre-Shark Tank; BYO Blush went viral
- Daily sales tripled post-show from $6,500 to $15,000; lifetime sales exceeded $15M
- Expanded to 500+ Ulta Beauty stores, Thirteen Lune at JCPenney
- May 2024: Severe backlash over foundation shade 600 controversy; dropped by Credo, Revolve, Thirteen Lune
- August 2025: Company shut down permanently
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