Hicc Away Shark Tank Update

Hiccup treatment straw

DealNow:ThrivingHealth & WellnessSeason 13, Episode 12by Ali Seifi, Amanda Azarpour, Victor Feldberg

What Happened to Hicc Away After Shark Tank

Is Hicc Away still in business? Yes — still in business and thriving.

$4M

estimated annual revenue

  • Deal with Mark Cuban for $250K/20% closed by October 2022
  • $11M in lifetime sales by August 2024
  • Available at Amazon, Walmart, and HEB stores
  • Expanded internationally to UK, Canada, Spain, Australia, Germany, Italy, Japan, China
  • 90% effectiveness validated by JAMA publication

Last verified Apr 4, 2026. Web-confirmed sources.

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The Hicc Away Shark Tank Pitch

Ali Seifi, Amanda Azarpour and Victor Feldberg pitched Hicc Away on Shark Tank Season 13, Episode 12, which aired Friday, January 21, 2022, asking for $250,000 for 10% of the company — a $2.5M valuation.

Mark Cuban agreed to invest $250,000 for 20% equity, valuing the company at $1.3M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S13E12Jan 21, 2022
Ask
$250,000for 10%
Ask Valuation
$2.5M

Deal Terms

Amount
$250,000
Equity
20%
Valuation
$1.3M
Mark CubanMark Cuban