Genius Litter

Health-monitoring cat litter that changes color to detect potential urinary issues in cats.

Genius LitterDealPet ProductsWebsiteLos Angeles, CAby Ramon Van MeerS15E13

Pitch Details

Season / Episode

S15E13

Feb 2, 2024

Ask

$250,000

for 4%

Ask Valuation

$6.3M

Deal

$250,000

for 8%

Watch the Pitch

Deal Terms

Amount$250,000
Equity8%
Valuation$3.1M

What Happened Next

Operating

$3.6M

reported

  • 3-shark deal: Mark Cuban, Lori Greiner, Robert Herjavec for $250K/8% + 2% advisory
  • Health-monitoring cat litter that changes color to detect urinary issues
  • Deal closed; launched health-indicating topper in 2024
  • Donated $100K worth of product to Austin-area shelters

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