Genius Litter

Health-monitoring cat litter that changes color to detect potential urinary issues in cats.

Genius LitterDealPet ProductsWebsiteLos Angeles, CAby Ramon Van MeerS15E13

Pitch Details

Season / Episode

S15E13

Feb 2, 2024

Ask

$250,000

for 4%

Ask Valuation

$6.3M

Deal

$250,000

for 8%

Watch the Pitch

Deal Terms

Amount$250,000
Equity8%
Valuation$3.1M

What Happened Next

Thriving

$3.6M

reported

  • Deal closed with Robert Herjavec, Mark Cuban, and Lori Greiner for $250,000 for 8% equity plus 2% advisory shares
  • Products in over 1,500 PetSmart and Target stores nationwide and on Amazon
  • Closed 2023 with almost $5 million in sales

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