Jay's Pet Butter Shark Tank Update

Peanut butter for dogs

No DealNow:OperatingPet ProductsSeason 15, Episode 12by Jay Cutler, Brandan FokkenWebsite

What Happened to Jay's Pet Butter After Shark Tank

Is Jay's Pet Butter still in business? Yes — still in business.

  • No deal — declined Kevin O'Leary's offer of $50,000 for a $1 per jar royalty in perpetuity
  • Website noted shipping delays due to high order volume post-show
  • Reduced product line from 4 flavors to 2

Last updated Sep 7, 2026. Web-confirmed sources.

Get updates on Jay's Pet Butter

The Jay's Pet Butter Shark Tank Pitch

Jay Cutler and Brandan Fokken pitched Jay's Pet Butter on Shark Tank Season 15, Episode 12, which aired Friday, January 26, 2024, asking for $50,000 for 10% of the company — a $500,000 valuation.

Jay's Pet Butter left the Tank without a deal.

Watch the Pitch

Pitch Details

Aired
S15E12Jan 26, 2024
Ask
$50,000for 10%
Ask Valuation
$500,000