Ava The Elephant Shark Tank Update

Baby and Child Care

DealNow:ThrivingHealth & WellnessSeason 1, Episode 1Atlanta, GAby Tiffany KruminsWebsite

What Happened to Ava The Elephant After Shark Tank

Is Ava The Elephant still in business? Yes — still in business and thriving.

Acquired by Better Family Inc. in 2021; licensing deal with Baby Delight in 2018

$500,000

estimated annual revenue

  • Deal closed: $50,000 for 55% equity with Barbara Corcoran
  • Sold in over 10,000 retail outlets including CVS and Walgreens
  • Featured in update segment in episode 415
  • In 2018, founder licensed AVA to Baby Delight, who subsequently licensed it to Better Family in March 2021

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Ava The Elephant

The Ava The Elephant Shark Tank Pitch

Tiffany Krumins of Atlanta, GA pitched Ava The Elephant on Shark Tank Season 1, Episode 1, which aired Sunday, August 9, 2009, asking for $50,000 for 15% of the company — a $333,333 valuation.

Barbara Corcoran agreed to invest $50,000 for 55% equity, valuing the company at $90,909. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S1E1Aug 9, 2009
Ask
$50,000for 15%
Ask Valuation
$333,333

Deal Terms

Amount
$50,000
Equity
55%
Valuation
$90,909
Barbara CorcoranBarbara Corcoran