Unbuckle Me Shark Tank Update
car seat buckle release tool
What Happened to Unbuckle Me After Shark Tank
Is Unbuckle Me still in business? Yes — still in business.
$800,000
estimated annual revenue
- On-air deal with Mark Cuban and Lori Greiner ($100K for 20%) accepted; deal did not close post-show
- Reached $5M in lifetime sales revenue by July 2024
- Expanded retail to buybuyBABY, Nordstrom, and Amazon
- Product line expanded to include travel tray and snack cup
Last verified Apr 5, 2026. Web-confirmed sources.
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The Unbuckle Me Shark Tank Pitch
Barb Heilman and Becca Davison pitched Unbuckle Me on Shark Tank Season 11, Episode 21, which aired Wednesday, May 6, 2020, asking for $100,000 for 10% of the company — a $1M valuation.
Mark Cuban and Lori Greiner teamed up and agreed to invest $100,000 for 20% equity, valuing the company at $500,000. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S11E21May 6, 2020
- Ask
- $100,000for 10%
- Ask Valuation
- $1M
Deal Terms
- Amount
- $100,000
- Equity
- 20%
- Valuation
- $500,000
Mark Cuban
Lori Greiner