U-Lace Shark Tank Update
Baby and Children's Apparel and Accessories
What Happened to U-Lace After Shark Tank
Is U-Lace still in business? Yes — still in business.
$2M
reported annual revenue
- Customizable no-tie shoelaces
- Deal with Daymond John
Last verified Apr 1, 2026.
Get updates on U-Lace
The U-Lace Shark Tank Pitch
U-Lace, from Rochester, NY, pitched on Shark Tank Season 5, Episode 19, which aired Friday, March 7, 2014, asking for $200,000 for 25% of the company — a $800,000 valuation.
Mark Cuban agreed to invest $200,000 for 35% equity, valuing the company at $571,429. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S5E19Mar 7, 2014
- Ask
- $200,000for 25%
- Ask Valuation
- $800,000
Deal Terms
- Amount
- $200,000
- Equity
- 35%
- Valuation
- $571,429
Mark Cuban