Tough Cutie Shark Tank Update
Outdoor gear and apparel
What Happened to Tough Cutie After Shark Tank
Is Tough Cutie still in business? Yes — still in business.
$300,000
estimated annual revenue
- $47K in sales in 2022; $748K in 2023; $210K year-to-date 2024
- $967K in lifetime sales at time of pitch
- Won Outdoor Life most comfortable hiking sock award in 2023 and 2024
- REI is a major retail customer
Last verified Apr 5, 2026. Web-confirmed sources.
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The Tough Cutie Shark Tank Pitch
Brittany Coleman of Las Vegas, NV pitched Tough Cutie on Shark Tank Season 16, Episode 9, which aired Friday, January 24, 2025, asking for $100,000 for 5% of the company — a $2M valuation.
Barbara Corcoran agreed to invest $100,000 for 25% equity, valuing the company at $400,000. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S16E9Jan 24, 2025
- Ask
- $100,000for 5%
- Ask Valuation
- $2M
Deal Terms
- Amount
- $100,000
- Equity
- 25%
- Valuation
- $400,000
Barbara Corcoran