Tones Of Melanin

HBCU-licensed collegiate apparel blending streetwear and vintage fashion

Tones Of MelaninDealFashion & BeautyWebsiteNorfolk, VAby Ashley JonesS14E22

Pitch Details

Season / Episode

S14E22

May 19, 2023

Ask

$300,000

for 5%

Ask Valuation

$6M

Deal

$300,000

for 12%

Watch the Pitch

Deal Terms

Amount$300,000
Equity12%
Valuation$2.5M

What Happened Next

Thriving

$1.4M

reported

  • Deal with Mark Cuban for $300K/12% closed
  • Only HBCU brand by HBCU grad sold at Fanatics, Belk, Dick's Sporting Goods
  • First HBCU athleisure brand pitched on Shark Tank
  • Over 40 HBCU licenses; sold in 18+ Follett bookstores
  • Over $50,000 donated to HBCU causes
  • Expanded to Greek style, school wear, accessories, legacy collections
  • Nearly 50,000 Instagram followers

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