Tones Of Melanin
HBCU-licensed collegiate apparel blending streetwear and vintage fashion
Pitch Details
Season / Episode
S14E22
May 19, 2023
Ask
$300,000
for 5%
Ask Valuation
$6M
Deal
$300,000
for 12%
Watch the Pitch
Deal Terms
Amount$300,000
Equity12%
Valuation$2.5M
What Happened Next
Thriving
$1.4M
reported
- Deal with Mark Cuban for $300K/12% closed
- Only HBCU brand by HBCU grad sold at Fanatics, Belk, Dick's Sporting Goods
- First HBCU athleisure brand pitched on Shark Tank
- Over 40 HBCU licenses; sold in 18+ Follett bookstores
- Over $50,000 donated to HBCU causes
- Expanded to Greek style, school wear, accessories, legacy collections
- Nearly 50,000 Instagram followers
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