The Original Comfy

The Original Comfy - sweater blanket

The Original ComfyDealFashion & BeautyWebsitePhoenix, AZS9E13

Pitch Details

Season / Episode

S9E13

Dec 3, 2017

Ask

$50,000

for 20%

Ask Valuation

$250,000

Deal

$50,000

for 30%

Watch the Pitch

Deal Terms

Amount$50,000
Equity30%
Valuation$250,000

What Happened Next

Thriving

$150M

Company reports

  • Sold out of all their inventory within 24 hours of airing on the show.
  • Year 1 (2018): $20 million in sales for the year.
  • October 2023: number 6 with $550 million in lifetime sales.
  • 2021: Supply chain issues and mismanagement nearly caused bankruptcy.
  • June 2021: Michael bought out Brian and Barbara's shares.
  • February 2022: CEO Susan Hudson was fired; she subsequently sued for breach of contract.
  • November 2023: Partnership announced with Tower 28 Beauty for co-branded Comfy.

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