Surf Set Fitness Shark Tank Update

SurfSet Fitness - Fitness Programs

DealNow:OperatingFitness & SportsSeason 4, Episode 2Manchester, NHby Mike Hartwick and Sarah PonnWebsite

What Happened to Surf Set Fitness After Shark Tank

Is Surf Set Fitness still in business? Yes — still in business.

$2.2M

estimated annual revenue

  • Appeared on Season 5, made deal with Mark Cuban for $300K for 25%
  • Surfboard-inspired fitness equipment and workout classes
  • RipSurfer X board sold through fitness equipment retailers
  • Gained following in boutique fitness community
  • Pivoted more toward equipment sales than studio model

Last verified Apr 1, 2026.

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The Surf Set Fitness Shark Tank Pitch

Mike Hartwick and Sarah Ponn of Manchester, NH pitched Surf Set Fitness on Shark Tank Season 4, Episode 2, which aired Friday, September 21, 2012, asking for $150,000 for 10% of the company — a $1.5M valuation.

Mark Cuban agreed to invest $300,000 for 30% equity, valuing the company at $1M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S4E2Sep 21, 2012
Ask
$150,000for 10%
Ask Valuation
$1.5M

Deal Terms

Amount
$300,000
Equity
30%
Valuation
$1M
Mark CubanMark Cuban