Southern Culture Artisan Foods Shark Tank Update

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Fell ThroughNow:ThrivingFood & BeverageSeason 5, Episode 17Atlanta, GAby Erica BarrettWebsite

What Happened to Southern Culture Artisan Foods After Shark Tank

Is Southern Culture Artisan Foods still in business? Yes — still in business and thriving.

Deal Fell Through

Deal with Barbara Corcoran fell through during due diligence; founder said they needed more money to grow; later received $200K from Marcus Lemonis on The Profit

  • Deal with Barbara Corcoran fell through
  • Sales grew from $150K to $500K in 12 months post-show
  • Products in 4000 retailers across US and 3 countries

Last verified Apr 1, 2026.

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The Southern Culture Artisan Foods Shark Tank Pitch

Erica Barrett of Atlanta, GA pitched Southern Culture Artisan Foods on Shark Tank Season 5, Episode 17, which aired Friday, February 21, 2014, asking for $100,000 for 25% of the company — a $400,000 valuation.

Barbara Corcoran agreed to invest $100,000 for 38% equity, valuing the company at $263,158. The deal fell through after the show. Deal with Barbara Corcoran fell through during due diligence; founder said they needed more money to grow; later received $200K from Marcus Lemonis on The Profit.

Watch the Pitch

Pitch Details

Aired
S5E17Feb 21, 2014
Ask
$100,000for 25%
Ask Valuation
$400,000

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$100,000
Equity
38%
Valuation
$263,158
Barbara CorcoranBarbara Corcoran

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