Ruck Pack Shark Tank Update

Ruck Pack Combat Nutrition - Specialty Food

DealNow:OperatingFashion & BeautySeason 4, Episode 10San Diego, CAby Rob DyerWebsite

What Happened to Ruck Pack After Shark Tank

Is Ruck Pack still in business? Yes — still in business.

$2M

reported annual revenue

  • Deal with O'Leary and Herjavec for $150K/20%
  • Paid sharks back within 4 months
  • Got into Walgreens
  • ~$2M annual revenue since 2021
  • Downsized from post-Shark Tank peak
  • Overstock issues reported April 2024

Last verified Apr 1, 2026.

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The Ruck Pack Shark Tank Pitch

Rob Dyer of San Diego, CA pitched Ruck Pack on Shark Tank Season 4, Episode 10, which aired Friday, November 16, 2012, asking for $75,000 for 10% of the company — a $750,000 valuation.

Robert Herjavec and Kevin O'Leary teamed up and agreed to invest $150,000 for 20% equity, valuing the company at $750,000. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S4E10Nov 16, 2012
Ask
$75,000for 10%
Ask Valuation
$750,000

Deal Terms

Amount
$150,000
Equity
20%
Valuation
$750,000