Proper Good
Meal order service with natural, healthy soups
Pitch Details
Season / Episode
S13E2
Oct 15, 2021
Ask
$400,000
for 10%
Ask Valuation
$4M
Deal
$400,000
for 20%
Watch the Pitch
Deal Terms
Amount$400,000
Equity20%
Valuation$2M
Mark CubanWhat Happened Next
Deal Fell Through
Deal with Mark Cuban did not close; company raised $3.5M seed round independently
Thriving
$8M
reported
- Deal with Mark Cuban for $400K/20% did not close post-show
- Sold ~3.5 months of inventory in the week after episode aired
- Raised $3.5M seed round (Nov 2022) from YETI Capital and Doug Bouton (Halo Top)
- Expanded into 2,000+ Walmart Supercenters
- Revenue reached ~$8M annually by November 2023, 400% growth since 2021
Get updates on Proper Good
Shop Products
Proper Good Gluten Free Soup Variety Pack (8-Pack)
Shelf-stable, ready-to-eat healthy soup variety pack with Chicken & Mushroom, Red Pepper Meatball, and Butternut Squash flavors.
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Proper Good Keto Soup Variety Pack (8-Pack)
Shelf-stable keto-friendly soup variety including Chicken & Mushroom and Red Pepper Meatball, no refrigeration required.