Proper Good Shark Tank Update

Meal order service with natural, healthy soups

Fell ThroughNow:ThrivingFood & BeverageSeason 13, Episode 2by Christopher Jane, Jennifer Jane

What Happened to Proper Good After Shark Tank

Is Proper Good still in business? Yes — still in business and thriving.

$8M

reported annual revenue

Deal Fell Through

Deal with Mark Cuban did not close; company raised $3.5M seed round independently

  • Deal with Mark Cuban for $400K/20% did not close post-show
  • Sold ~3.5 months of inventory in the week after episode aired
  • Raised $3.5M seed round (Nov 2022) from YETI Capital and Doug Bouton (Halo Top)
  • Expanded into 2,000+ Walmart Supercenters
  • Revenue reached ~$8M annually by November 2023, 400% growth since 2021

Last verified Apr 4, 2026. Web-confirmed sources.

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The Proper Good Shark Tank Pitch

Christopher Jane and Jennifer Jane pitched Proper Good on Shark Tank Season 13, Episode 2, which aired Friday, October 15, 2021, asking for $400,000 for 10% of the company — a $4M valuation.

Mark Cuban agreed to invest $400,000 for 20% equity, valuing the company at $2M. The deal fell through after the show. Deal with Mark Cuban did not close; company raised $3.5M seed round independently.

Watch the Pitch

Pitch Details

Aired
S13E2Oct 15, 2021
Ask
$400,000for 10%
Ask Valuation
$4M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$400,000
Equity
20%
Valuation
$2M
Mark CubanMark Cuban

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