Pretty Rugged Shark Tank Update
Lifestyle Brand
What Happened to Pretty Rugged After Shark Tank
Is Pretty Rugged still in business? Yes — still in business and thriving.
$3M
reported annual revenue
- Deal with Lori Greiner and Robert Herjavec did not close
- $3M+ annual revenue as of 2024
- 30,000+ blankets sold
- Expanded to coats, vests, shawls, bags, baby blankets
Last verified Apr 1, 2026.
Get updates on Pretty Rugged
The Pretty Rugged Shark Tank Pitch
Tracy Slocum pitched Pretty Rugged on Shark Tank Season 14, Episode 5, which aired Friday, October 21, 2022, asking for $200,000 for 10% of the company — a $2M valuation.
Lori Greiner and Robert Herjavec teamed up and agreed to invest $200,000 for 25% equity, valuing the company at $800,000. The deal closed after the show.
Watch the Pitch
Pitch Details
- Aired
- S14E5Oct 21, 2022
- Ask
- $200,000for 10%
- Ask Valuation
- $2M
Deal Terms
- Amount
- $200,000
- Equity
- 25%
- Valuation
- $800,000
Lori Greiner
Robert Herjavec