Pinch Me Therapy Dough Shark Tank Update

Stress relieving therapy dough

Fell ThroughNow:OperatingHealth & WellnessSeason 12, Episode 16by Nancy Rothner

What Happened to Pinch Me Therapy Dough After Shark Tank

Is Pinch Me Therapy Dough still in business? Yes — still in business.

$1M

reported annual revenue

Deal Fell Through

Mutual decision with Robert Herjavec not to close, described as amicable

  • On-air deal with Robert Herjavec — no evidence the deal closed post-show
  • $1.9 million in 2019 sales; projected $1.2 million for 2020 due to pandemic; $1 million in annual revenue as of July 2021
  • Expanded product line with Mist Me aromatherapy mists and scented hand sanitizers

Last verified Apr 5, 2026. Web-confirmed sources.

Get updates on Pinch Me Therapy Dough

The Pinch Me Therapy Dough Shark Tank Pitch

Nancy Rothner pitched Pinch Me Therapy Dough on Shark Tank Season 12, Episode 16, which aired Friday, March 5, 2021, asking for $300,000 for 7% of the company — a $4.3M valuation.

Robert Herjavec agreed to invest $300,000 for 20% equity, valuing the company at $1.5M. The deal fell through after the show. Mutual decision with Robert Herjavec not to close, described as amicable.

Watch the Pitch

Pitch Details

Aired
S12E16Mar 5, 2021
Ask
$300,000for 7%
Ask Valuation
$4.3M

Deal Terms

Terms agreed on air. The deal did not close.

Amount
$300,000
Equity
20%
Valuation
$1.5M
Robert HerjavecRobert Herjavec