Noshi Food Shark Tank Update

Organic edible food paint in squeeze tubes that lets kids decorate their meals

DealNow:OperatingFood & BeverageSeason 14, Episode 21by Tomo DelaneyWebsite

What Happened to Noshi Food After Shark Tank

Is Noshi Food still in business? Yes — still in business.

$500,000

estimated annual revenue

  • Deal with Mark Cuban for $250K/25% closed
  • Rebranded to Noshi For Kids
  • Secured Walmart placement in 370+ stores
  • Crayola licensing partnership for co-branded food paint
  • Launched Ketchup, Chick'n Dip, and Ranch tubes
  • Launched organic frostings product line (strawberry, blueberry, mango, lime)

Last verified Apr 4, 2026.

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The Noshi Food Shark Tank Pitch

Tomo Delaney pitched Noshi Food on Shark Tank Season 14, Episode 21, which aired Friday, May 5, 2023, asking for $250,000 for 17% of the company — a $1.5M valuation.

Mark Cuban agreed to invest $250,000 for 25% equity, valuing the company at $1M. The deal closed after the show.

Watch the Pitch

Pitch Details

Aired
S14E21May 5, 2023
Ask
$250,000for 17%
Ask Valuation
$1.5M

Deal Terms

Amount
$250,000
Equity
25%
Valuation
$1M